About Us

Welcome to Pa Li Ta by Urvi Arora, a multi-genre photo and cinema studio established in 2015 as Urvi Arora Photography and re-christened in 2018. Pa Li Ta stands for Painting Light Tales, which reflects our core belief that photography is about painting or writing with light. We are a tribe of photo and cinema professionals passionately dedicated to our crafts.

Our founder, Urvi Arora, has been shooting professionally since 2013 and is a graduate in Mass Media and Mass Communication from IP College for Women, Delhi University. She worked in Mumbai for Stories Motion Private Limited , an international wedding photo and cinema company, from 2013-2015 and had the opportunity to learn the craft under its founder Joseph Radhik.

At Pa Li Ta, we believe in providing personalized experiences to our clients. We create tailored journeys for our clients and improve customer satisfaction. We cater to a diverse genre of film and photography and we strive to bring a certain warmth to our client interactions. We take the time to build rapport with our clients and ensure that they are comfortable throughout the process.

What sets us apart is our genuine love for people, their creations and our ambition to exude excellence in our craft.

Come! Share with us and allow us capture your unique story.